Cartier at Fashion’s Biggest Night
To reinforce Cartier’s position as the leading Fine Jewelry and Watch maison, the campaign employed a two-part content approach. A teaser film released one week ahead of the Met Gala built anticipation around the Cartier Family’s journey, beginning at The Carlyle Hotel. On the night of the event, content captured inside The Carlyle spotlighted Cartier as the maison at the heart of the Met Gala. Showcasing the family in exquisite high jewelry, the campaign leveraged Vogue’s storytelling and insider access to deliver 22 pieces of content featuring 10 Cartier talents—all launched within 48 hours.

Strategy: Position Cartier as the heartbeat of fashion’s biggest night by blending high jewelry storytelling with exclusive, real-time access to the Met Gala journey.