Clinique: Great Skin Can Be Created
The Ask:
Connect Clinique’s origin story to Vogue’s history of science-first beauty coverage through social content.
Introduce Clinique key to a new and diverse audience as the original dermatologist-backed beauty brand.
Create a multi-platform campaign authentically connecting the innovative “skincare first” spirit of Clinique along with iconic products (DDML+, MS100, and Smart Lift). to Vogue’s audiences.
The Strategy: Clinique was Started by a Vogue Editor in 1967, and in 2024 it is vetted by Vogue Editors.
Bespoke Content: Vogue casted a group of editorially-selected talent to speak directly to our targeted audiences. Custom social-first content was created to speak to the specific skin care needs of three distinct consumers; Gen Z, Millennial & Ageless.
Culture Check: Becoming a part of a cultural moment is key for a brand’s relevancy with a new and diverse market. Our campaign was timed to Vogue World Paris, an iconic celebration of sport and style leading to the Summer Olympics. This provided the opportunity for Clinique to partner backstage for a large-scale editorial moment, elevating the brand and strategically aligning it to their consumer’s need for performance and results-based skincare/makeup.
Platform Agnostic: Consumers don’t shop platforms, they hop between multiple platforms a day. Our campaign was brought to life with extensions from IRL to social, digital and print to capture our three specific Clinique consumers wherever they spend their time.