ON Running: Social First Storytelling
Always On
For a Vogue fashion editor, every day is her runway. And while she’s constantly on the move, from business appointments to a mid afternoon Yoga class, social events, and more - she needs a wardrobe that leaves her confident, stylish and Always On for whatever her busy itinerary may bring.
Taking this notion into real life, we’ll join a Vogue UK editor as she heads across the pond to NYC for a trip packed with business and pleasure. We’ll capture her throughout the week, as she brings to life the styling power of mixing high fashion pieces with everyday essentials from On Running to create the perfect look, day after day.
The Strategy:
Bespoke Editorial Access
Featuring Key Product & Styling on a Vogue UK Editor
Custom Still & Video Assets
Global Usage Across On Running & Vogue Channels
Global Scale: Vogue US & UK
Storytelling & Media Uniquely Tailored to Local Markets