Prada’s Bag Of Tricks
Strategy: Create buzz around Prada’s iconic Arqué bag and playful Tricks accessories by celebrating their bold personality and turning everyday styling into a statement of self-expression.
Creative Appraoch: Through the Vogue storytelling lens, engaging content was crafted to spark desire for Prada’s Arqué bag by bringing each Trick’s narrative to life. Sponsored social across all markets ensured the campaign reached high-value local audiences with both impact and intent. Every accessory received its own whimsical daydream arc, expressed through short-form videos that gave each piece a distinct personality. Product-focused storytelling highlighted key styles ahead of the holiday season, with native articles in the US and Italy featuring editor-favorite pairings and styling inspiration for every reader.
Director: Max Siedentopf
Vogue.com Coverage: Prada’s Bag Of Tricks
Distribution: Vogue.com, TikTok, Meta
By creating bespoke 'worlds' inspired by each Trick's unique personality, we invite our audience to explore the Arqué and its Tricks in a playful, imaginative format—one that reveals the origin story behind each distinct piece.