Prada’s Bag Of Tricks

Strategy: Create buzz around Prada’s iconic Arqué bag and playful Tricks accessories by celebrating their bold personality and turning everyday styling into a statement of self-expression.

Creative Appraoch: Through Vogue’s storytelling lens, the campaign brought Prada’s Arqué bag and Prada charms, Tricks, to life by transforming each into a character with its own whimsical narrative. Stop motions videos gave every Trick a distinct personality, creating imaginative daydream arcs that sparked desire and emotional connection to the handbag.

Sponsored social across all markets ensured the campaign reached high-value local audiences with both impact and intent. This product-focused storytelling was timed ahead of the holiday season, with native editorial in the US and Italy.

Director: Max Siedentopf
Vogue.com Coverage: Prada’s Bag Of Tricks
Distribution: Vogue.com, TikTok, Meta