eBay Full Circle
Full Circle, an award-winning campaign celebrating eBay as the presenting sponsor of Vogue World: London, reimagined iconic fashion decades through a modern lens. Drawing inspiration from archival Vogue imagery, a new generation of talent recreated vintage looks, styled entirely with pieces sourced on eBay, positioning the platform as the destination where decades of fashion live forever.
Campaign won, Cannes Lions International Festival of Creativity Award in the Luxury & Lifestyle Category.
PHOTOGRAPHY BY: Campbell Addy
STYLING. BY: Max Ortega
VIDEO BY: Jordana Koffsky
The custom video that captured the essence of the campaign on the streets of London premiered during the live performance at the Drury Theatre in London’s West End, as well as on the YouTube livestream of the event; garnering 92.2 Million views.
The talent trio walked the Vogue World red carpet, connecting the past to the present and spotlighting eBay as a trusted resource for vintage fashion to a global audience.
Collaboration included Twiggy recreating her 1964 image by Bert Stern; Rita Ora reimagining Paulina Porizkova’s 1992 image by Arthur Elgort; and Wisdom Kaye’s interpretation of Christy Turlington’s 1986 Wayne Maser photograph.